SEL-J Pharmaceuticals was founded in 1998 in Pagadian City by businessman Jay Lacnit.  The name SEL-J stands for the initials of the first and family names of Mr. and Mrs. Lacnit.  The company started as a small retailer and distributor of generic products, but expanded into a national operations as the company grew.

SEL-J Pharmaceuticals was born through a simple dream.  The dream was turned into a passion, and the passion was nurtured, loved, and cherished over the years.  Today, SEL-J is a decent player in the Philippine pharmaceuticals market, slowly recognized by both customers and competitors as an emerging force. 

One of the country’s biggest importers of drugs and medicines, SEL-J is supplying a large chunk of healthcare products in government institutions through tenders and bids.  At the same time that the government business is developed, the company has also appointed sub-distributors and dealers in major cities in the country to ensure better and wider distribution of its portfolio.

In 2008, SEL-J ventured into the prescription market.  It engaged the services of marketing and sales operations experts to engineer the creation of the ethical team.  Over a period of one year, the SEL-J Ethical Team was formed, now with about 50 Professional Sales Executives and First-line Managers mostly coming from big multinational corporations.

SEL-J products are now in most major hospital formularies, as well as in Mercury.

SEL-J is a national pharmaceutical company engaged in the importation, sales, marketing and distribution of quality, safe and affordable healthcare products.  Unlike other local companies, SEL-J has good representation across major cities in the country, both through its Ethical Division and its exclusive distributors.

SEL-J is one of very few, possibly the only, pharmaceutical company which submits its products for bio-assay tests at the distinguished National Institutes of Health, Institute of Pharmaceutical Sciences of the University of the Philippines.  Results have been excellent, which prove that SEL-J products have similar efficacy as the innovator brands.

To ensure access of its products to many Filipino patients, SEL-J worked on the inclusion of its portfolio in key distribution points like drugstores, pharmacies, government and private hospitals, industrials, etc.  Priced very affordably, SEL-J has committed itself to helping Filipinos afford the increasing costs of healthcare.

SEL-J is very aggressive in terms of its thrust to be recognized a key player in the industry.  It has solid participation and exposure in major medical society congresses, and is implementing CME activities and events.

SEL-J boasts of a wide range of pharmaceutical products that are relevant and responsive to the healthcare needs of Filipino patients.  Recognizing that infectious diseases and cardiovascular illnesses are two of the main public health concerns in the country, SEL-J is importing, marketing and distributing diverse products that seek to address the above disease burdens.

Other important products are also in the company’s armamentarium, notably oncology, pain management, blood replacement, multivitamins, and diabetes.  In the pipeline are I.V. fluids, cough and colds preparations, and other newer generations of antibiotics and cardiologics.

SEL-J is a convergence of talented people with long and extensive years of experience in the pharmaceutical industry. All sales managers came from multinational pharmaceutical companies.